In 2000, the budding lifestyle collective Supreme were issued a cease & desist letter from the luxury house Louis Vuitton for its LV-inspired T-shirts, beanies and skate decks, forcing the company to issue a recall for the collection. That was as far as the Louis Vuitton - Supreme relationship went, and for a long time, that was all it would ever amount to.
How times have changed then. Seventeen years on, Louis Vuitton have turned the tables by collaborating with Supreme on a collection of co-branded apparels and accessories, to mark the release of the LV Fall-Winter 2017 show in Paris. Given the cult following that these brands have amassed, as well as the sheer instant recognisability of their logos, this may just be the most iconic collaboration to ever happen in fashion.
What this collection is not, though, is a surprise. Rumours of a budding relationship between Supreme and the monogram have been circling on the internet for the better part of the past year, with Supreme’s founder James Jebbia spotted at the from row of the Louis Vuitton Spring-Summer 2017 show. And when A$AP Bari posted an Instagram story of a Supreme x Louis Vuitton Bandana, the rumours were all but confirmed, with the internet going into a concerted frenzy.
Featuring an entire collection of bags, shirts, a skate deck, an official Supreme x Louis Vuitton box logo tee, as well as a crazy Louis Vuitton trunk, the Supreme x Louis Vuitton collection is one that will surely live on for eternity on ebay. Staying true to the Supreme fashion, the lineup will be rolled out in drops starting July 17 at Louis Vuitton stores as well as stand alone pop-up shops.
With the product release following the style of Supreme, as well as the design inspiration being slightly more Supreme than Louis Vuitton, what is surely Louis Vuitton-esque are the price points. The show stopping red and white trunk, covered with Louis Vuitton’s signature monogram, will set you back a hefty US$68,500, more than double what LV typically charges for its iconic trunks. The monogrammed skateboard and accessories will not be cheap as well, steeply priced at US$54,500.
Expensive as the collection may be, and bear in mind that the prices are simply retail prices, our overall assessment of the collection is a strongly positive one. It is surely refreshing to see a traditional luxury house embrace change, welcoming the latest giant in fashion, choosing to move forward with the times instead of criticising the fashion of today. As Kim Jones, LV menswear designer asserted, “No New York City conversation is complete without Supreme, and no menswear conversation period can really be complete in 2017 without mentioning Supreme.” This shit, as they might say, is lit.