Connoisseur's Choice: The Monsieur de Chanel – GRAY™ International
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Connoisseur's Choice: The Monsieur de Chanel
March 29, 2016

Taking everyone by surprise during Basel World two weeks ago, Chanel, yes, the Parisian fashion house, has unveiled a brand new, men's timepiece- the Monsieur. With a jumping hour, a 72 hour power reserve as well as a stunning case-back and front, the Monsieur is surely fit for royalty. Today, we delve a little deeper into this soon to be iconic watch.

Taking its place in the lineup as Chanel's first ever dedicated men's watch, the Monsieur is designed and built completely in-house, with a rigour that would make some traditional watch-houses blush. The highlight of the dial has to be the retrograde minute display. With a jump of over 180°, Chanel has flexed their technical prowess here. The movement, which Chanel named the Caliber 1, took five years to make, and features parts sourced from the very best in Swiss watchmaking, including components produced specifically for the piece by one Mr. Romain Gauthier, protege of no less than Philippe Dufour.

Interestingly, the font used on the dial is specially made for the watch, similar to the unique font designed by Hermes for the Slim d'Hermes. The Monsieur features an open case back, which shows the entirety of the Caliber 1, which is made of black anthracite for a fearsome look. This is definitely not a ladies watch. With a beautiful circular bridge and a star-shaped balance wheel, Chanel has sought to ensure that the timepiece looks just as great, or perhaps even greater, from the back than it is from the front.

With a 72 hour reserve, the Monsieur de Chanel weighs in at 40mm by 10mm and will be a limited edition of 300 pieces, half of them in white gold and the other half in beige gold. Priced at $36,000 and $34,500 respectively, the watch would be available on 2 June 2016. For more information, visit the official website here.

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Another photo from Basel World 2016, pictured here is a customer submission featuring his custom Advent Aurora as well as three stunning Cabestan timepieces. More on our instagram account.