CONCEPT MAGAZINE by GRAY®

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The world of luxury, at a glance. Join us as we break down the latest in luxury, blending our emphasis on historical perspectives with our expertise in cutting edge design.

Loewe Bild 9
By Admin 1 - 2 Minutes Read

Loewe Bild 9

  We’ve got to admit, this is a first for us too. Having run the gamut of future crafted premium designs, the last thing we expected to see land on our desks was a TV. But when it looks as good as this, it's easy to understand why. Designed by...
Loewe
The MB&F Nixie Machine II
By Thomas Soh - 3 Minutes Read

The MB&F Nixie Machine II

The brainchild of Maximilian Busser, the M.A.D (Mechanical Art Devices) Gallery was conceived five years ago to showcase the work of MB&F as well as some of the most creative mechanical devices of our time. The first M.A.D gallery opened in 2011, in Geneva's Rue Verdaine in the heart of...
MB&F
Lotus Exige Cup 380
By Thomas Soh - 3 Minutes Read

Lotus Exige Cup 380

When Lotus first unveiled the Exige Sport 380 late last year, it was the quickest ever edition of its Exige line-up. Not anymore. Meet the brand new Lotus Exige Cup 380, announced last week as the latest limited-production sports car from Lotus. Made to be more track-focused than the Sport...
Exige Exige Cup 380 Lotus
The HYT H0
By Thomas Soh - 3 Minutes Read

The HYT H0

Whether you love what you see from HYT or not, there are no denying two things: that you will instantly recognise a HYT when you see one, and that without a doubt, the brand is into some seriously cool tech. Dubbing themselves ‘extreme alchemists’, the team’s Hydro-Mechanical Watchmakers have done...
H0 HYT
The Lazareth Wazuma V8F
By Thomas Soh - 3 Minutes Read

The Lazareth Wazuma V8F

Imagine the man who has it all. A fancy car, a nice yacht, an expensive watch, and a glass of whiskey to boot. Buying a gift for such a man would be an incredibly tall order, for his taste is about as precise and discerning as the man himself. Lazareth...
Lazareth Quad Bike Wazuma V8F
Adidas Futurecraft 4D
By Thomas Soh - 3 Minutes Read

Adidas Futurecraft 4D

If you don’t already know, Adidas is changing everything that you once knew about shoes through its Futurecraft division. While Adidas conquers the world of today with its iconic NMD and Ultraboost lineup, it sees an importance in cementing its technological relevance in the world of tomorrow, and that is...
Adidas Futurecraft Futurecraft 4D
Alpha Centauri Hydroplane
By Thomas Soh - 2 Minutes Read

Alpha Centauri Hydroplane

Impractical, inefficient and terrifying. That is how Alpha Centauri describes their first prototype, the Hydroplane. Designed to be the Lamborghini of the seas, the Hydroplane is indeed all that and more. However, just like a Lamborghini, we can’t help but want one for ourselves. Read more below to find out...
Alpha Centauri Hydroplane
The Patek Philippe Aquanaut Travel Time Ref. 5650G Advanced Research
By Thomas Soh - 5 Minutes Read

The Patek Philippe Aquanaut Travel Time Ref. 5650G Advanced Research

When Patek Philippe launched the Advanced Research project in the early 2000s, it sought to bring the manufacture's history of relentless innovation into the 21st century. A cutting-edge program that sought to enrich the traditional art of watch-making with new materials, new manufacturing technologies and new conceptual fundamentals, the Advanced...
Advanced Research Patek Philippe
The Nike Zoom Vaporfly Elite with Nike ZoomX
By Thomas Soh - 2 Minutes Read

The Nike Zoom Vaporfly Elite with Nike ZoomX

In 1954, Sir Roger Bannister ran the first four-minute mile, breaking what was thought to be the limit of human potential. In doing so, he redefined what athletes were capable of and inspired confidence in others to do the same. More than half a century later, Nike aims to overcome the last big hurdle...