It really is one of those nebulous terms. What does it mean to create a 'supercar'? Does it simply mean developing the fastest available road demon, packed with horsepower and enough in the engine to do a ridiculous 0-60? Or does it entail something more, to create something that is primarily fast but at the same time conveys its speed through design, telling a story of aggression, craftsmanship and luxury.
Our team has been honoured to have drawn inspiration from some of the most well designed supercars of our time, sitting on the shoulders of giants as we develop the hypermodern aesthetic that has become a part of the GRAY identity. Today, we share more about the supercars that have inspired us.
Say what you will about the brand with the Bull, but a Lamborghini must always be recognisable at first sight, and none more so than the Aventador. Launched in 2011 as the replacement of the Murciélago as the new flagship model, the Aventador combines dynamism with aggression to produce a cutting edge monocoque, while within technology and luxury meet with premium materials and the finest Italian leather.
In particular, we were inspired by the Aventador LP 740-4 50, produced to commemorate the 50th anniversary of the Lamborghini. With only 50 available, the LP 740-4 50 takes center place in the Rebel video for the Advent and Shard.
Launched in 2013, the LaFerrari counts as the most valuable 21st century automobile sold at auction when one sold at the hammer for $7 million USD. With a cockpit that stands out for its sleek lines and sporty shape, the LaFerrari conveyed its high-performance nature through its body better than any words can. A hybrid Ferrari capable of reaching 963 CV, the LaFerrari truly stands apart from the pack in terms of technology, design and innovation.
Lotus Exige Cup
Delivering the perfect balance between a fully street-legal road car and a genuine track-toy, the Exige Cup succeeds in the comprehensive adoption of carbon fibre and the implementation of extreme engineering. From the front splitter, roof, to a new one-piece tailgate, much of the vehicle features high-gloss, hand-made carbon fibre components.
Of course, it has to be. One of the most iconic car designs of all time, the Porsche 911 helped to define the industry, driving it into the present. The most recognisable feature of the 911 has to be its iconic silhouette that reveals an unbroken convex curve that begins from the roof all the way down to the real bumper. This elegant yet dynamic line speaks of the hidden power within the minimalistic body of the 911. So definitive is the 911 that many have attempted to imitate it, but none have succeeded.