Gray Enlists Équité in it's Fight to Change the Face of Luxury

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Gray Enlists Équité in it's Fight to Change the Face of Luxury

June 11, 2017

Singapore and New York

June 2017.

The Gray management has announced a strategic partnership with Équité Consulting, sending a strong signal of it's intent to lead the next wave of luxury.

With it's proprietary brand development tools and creative expertise, Équité helps brands strengthen their luxuriousness and brand equity. Founded by Dr. Daniel Langer, Équité is a reflection of Langer's lifetime of experience in luxury and brand equity development, combined his relentless entrepreneurial spirit. With a PhD in luxury marketing and several best-selling books on the subject to his name, Langer is an authority in luxury management, having also worked at L'Oreal, Unilever and Henkel.

“We are delighted to work with Gray in bringing the future of luxury to the present. Gray is already the most promising brand in its niche space, and in every interaction the incredible energy of Kevin can be felt, which is a fantastic inspiration.” said Dr. Daniel Langer, President & CEO of Équité.

“We are incredibly excited about this partnership with Daniel & Équité, and are confident that his deep understanding of luxury branding and expertise will drive Gray's development and equip our team with the knowledge to navigate the world of luxury. “ – Founder & CEO, Kevin Wu

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