CONCEPT MAGAZINE by GRAY®

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The world of luxury, at a glance. Join us as we break down the latest in luxury, blending our emphasis on historical perspectives with our expertise in cutting edge design.

The World's First Robotic Bar System
By Admin 1 - 2 Minutes Read

The World's First Robotic Bar System

They may lack a human bartender's conversational skills, but the Makr Shakr certainly does not lack charm. Created by Italian architect Carlo Ratti and engineers at MIT's Senseable City Lab, the Makr Shakr is the world's first robotic bar system, a daring exploration into the dynamics of consumption in the...
The Future of Discovery
By Admin 1 - 1 Minutes Read

The Future of Discovery

With the development of the maritime tourism industry, underwater diving has become an explosively popular sport. With the shift from the traditional dive watch to the now ubiquitous dive computer, recreational diving has taken its leap towards the digital age. The mask however, has stood still. ZJ-DDG's D-Mask concept serves to...
The Cervelo and Lamborghini P5X
By Admin 1 - 2 Minutes Read

The Cervelo and Lamborghini P5X

Lamborghini has teamed up with Canadian cycling brand Cervélo for a special new “super bike.” Built to be the world's fastest, most technologically advanced triathlon bike, the P5X has been engineered as a complete system that harmoniously addresses speed, fit and usage. Limited to just 25 pieces, the P5X was unveiled on March 7 at...
The Arch Method 143 Concept Production Bike
By Admin 1 - 2 Minutes Read

The Arch Method 143 Concept Production Bike

Aside from lighting up the silver screen, Keanu Reeves also builds motorcycles. Who knew. Spending the last couple of years designing and building for Arch Motorcycle, the company he founded with business partner and well-known bike designer Gard Hollinger in 2007, Keanu and Arch have released the Method 143. The...
The SpaceX Falcon Heavy
By Admin 1 - 2 Minutes Read

The SpaceX Falcon Heavy

SpaceX has done it again. The pioneering rocket firm just pulled off the unexpected, and carried out what appears to be a seamless first-ever launch of its massive new rocket, called Falcon Heavy. That makes SpaceX, the game-changing company helmed by billionaire Tesla CEO Elon Musk, the owner of the...
The McLaren MSO X
By Admin 1 - 2 Minutes Read

The McLaren MSO X

McLaren Special Operations has continued its run of limited-edition specials with the MSO X, a race-inspired take on the 570S. Although it’s still road legal, the rear wing on the MSO X helps it create 100kg more downforce than its more mundane brethren, while the roof scoop helps more efficiently channel air...
The Ulysse Nardin Freak Vision
By Admin 1 - 2 Minutes Read

The Ulysse Nardin Freak Vision

  In 2001, Ulysse Nardin's Freak was introduced, and it really redefined modern watchmaking. It launched the era of the super watch, with its unusual tourbillon (basically the entire movement is a tourbillon, and acts as the minute hand as well, as it rotates once an hour inside the case)...