Gray - About Us – Gray International
Shopping Cart
Gray

At Gray our vision is simple: to redefine luxury for the post-modern individual.

We do this by applying our understanding of harmony, innovation and craftsmanship towards creating extraordinary designs that rebel against the traditional boundaries of luxury. In any situation, simply retreating to the comforts of black or white leaves little room for imagination. Instead, we seek to understand both sides of the coin before achieving balance in the shade of Gray between the two.

To ensure that all of our designs meet these uncompromising standards, our creative process is anchored by three pillars - aggressive-minimalism, exquisite craftsmanship, and our focus on personalisation.

Aggressive Minimalism Our designs are inspired by the mavericks, the select few who possess both the creativity to understand the box and the courage to think outside of it into the future. We honour them in our signature aesthetic, which strikes a balance between an aggressive, futuristic aesthetic and a commitment towards minimalism and simplicity in execution.
Exquisite Craftsmanship We build well, and we build to last. In a world where great design is increasingly sacrificed for cost, the attention to detail we place in our craft sets us apart. Only the most exceptional materials are used to bring our designs to life, and we labour over every aspect of production in order to deliver something truly exceptional to your hands.
Personalisation Every product from Gray has two stories to tell: one of the people who made it, and the other of the man who uses it. As part of our commitment to create something truly unique, we provide many degrees of personalisation for our clients and reserve a special place on all our designs for your name to be engraved beside ours.
Aggressive Minimalism
Our designs are inspired by the mavericks, the select few who possess both the creativity to understand the box and the courage to think outside of it into the future. We honour them in our signature aesthetic, which strikes a balance between an aggressive, futuristic aesthetic and a commitment towards minimalism and simplicity in execution.
Exquisite Craftsmanship
We build well, and we build to last. In a world where great design is increasingly sacrificed for cost, the attention to detail we place in our craft sets us apart. Only the most exceptional materials are used to bring our designs to life, and we labour over every aspect of production in order to deliver something truly exceptional to your hands.
Personalisation
Every product from Gray has two stories to tell: one of the people who made it, and the other of the man who uses it. As part of our commitment to create something truly unique, we provide many degrees of personalisation for our clients and reserve a special place on all our designs for your name to be engraved beside ours.